Trico Industries, Inc., owned by Bob and Barb Davis, bought the trade name "Pleasure Pools" along with the assets, on June 1, 2006. Their intention was to give their son Todd Davis a start in business, as it was his plan to own and operate Pleasure Pools. However, their dream was not realized, as Todd was killed in an auto accident on June 14, 2006.
Bob and Barb made a decision to continue operating Pleasure Pools, as a family business, with their son Matt Davis as the construction manager and their son-in-law Travis Swafford as the designer.
The company is now ran in the honor and memory of Todd Davis.